Derek comes from the multicultural Malaysian landscape which allows him to fully embrace diversity amongst different minority settings. Balancing academia, fitness (as an instructor), and arts (as a thespian), his diverse background propels him to experience the world in many different colours, senses and emotions.
He has also conducted several trainings for SMEs, helping them to include social marketing principles as part of their rebranding exercise. He believes that while commercial marketing is an important factor to create profits, social marketing can elevate one’s brand relationship with consumers through the centering of people’s core values for positive and long-lasting engagement achieving sustainability in the triple bottom line (people, place, and planet).
Join this course to learn directly from Dr. Derek!